Snug and Snap began with two friends wandering through a thrift shop, searching for home decor that felt personal, something different from the usual, mass-produced pieces. That day sparked an idea: what if we created decor that wasn’t just beautiful, but meaningful? Designs that made a statement, served a purpose, and brought warmth into every space.

After exploring countless ideas, we kept coming back to one timeless piece: the photo frame. Frames hold memories, moments, and the people we love most and nothing makes a home feel more personal.

From the beginning, we were committed to creating something long-lasting, eco-conscious, and non-toxic. We didn’t want to add to the problem of overconsumption. After a lot of research and experimentation, we found Jesmonite, a sustainable, durable material that perfectly aligned with our values.

We’re not trained designers or business experts, but our team of four (which includes our very supportive husbands) is just passionate creatives fueled by curiosity and a dream. Every step of the journey challenged us, but we’ve found joy in building this brand from scratch.

When it came time to launch, we chose markets. We wanted to meet our community face-to-face, share our story, and put our creations in real hands. The support we received from day one reminded us that this is about more than just selling products. It’s about creating connections, preserving memories, and building something meaningful together.